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About Us

Our Story

Our story began in 2000. Back then, we were a single retail store in Miami, Alexandria. Our idea Stemmed from an ambitious young people who love the world of technology and mobile, who tried to establish himself in a field dominated by merchants.

Today, we are privileged to connect with hundreds of customers every day with exceptional products in Alexandria City.

Our vision

Our vision is to be the most customer centric company; to build a place where people can come to find and discover anything related to electronics and mobiles which they might want to buy.

Our Goals

Because we believe profit and principles are not mutually exclusive. They reinforce one another. Our goal is to provide our customers with the best international products and brands at the lowest prices and the best services that continue with them even after the sale.

Our Values

Our values are based on Honesty and Integrity, Hard Work, Excellence, and Self-Improvement.

Hard Work

We work hard and smart, making a persistent and determined effort toward success.

Honesty & Integrity

We do the right thing, in the right way, for the right reason.

Our reputation is important to us. Each member of our team has chosen to hold themselves to strong moral and ethical standards. We value truthfulness and honesty, and we always strive to demonstrate those characteristics in our daily work and in our dealings with our clients.


Frankly, we don't settle for anything less than excellence in every group in the company.

Execution matters — we strive to maintain a reputation of excellence.


We seek to improve each day, personally and professionally. We increase our knowledge and experience, and we help each other succeed.

We have the self-honesty to admit when we're wrong and the courage to change.

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